Your brand is the soul of your business! A brand system typically consists of a set of visual and verbal elements that are used consistently to convey your brand's identity, personality, and messaging. These elements may include a logo, color palette, typography, imagery, tone of voice, and tagline. They will work together to create a cohesive and recognizable brand presence across various touchpoints such as websites, packaging, advertising, social media, and more. Having a professional branding system in place will create trust with your audience and help grow your business.

I’ll ask you a series of questions that will inform design decisions. It’s what I like to call design therapy. From there, I get creative and explore a few design options. Once a visual direction is established, I’ll translate the design into final deliverables. It’s extremely important to me that you are not only happy but thrilled with the final result. My in-depth discovery process and working collaboratively helps achieve that.

It depends on the size of your website and its complexities. For example, a smaller website consisting of a few pages typically takes 2 weeks. A larger, e-commerce website could take up to a few months. Depending on your website needs, I will provide you with a custom timeline.

Every project is different, but most custom Squarespace websites I design fall in the $3,000–$6,500 range. Pricing depends on factors like the number of pages, whether you're selling products or services, if you need blog setup, and whether your copy and imagery are ready to go. Once we talk about your specific needs, I’ll put together an estimate tailored to your goals.

Yes. Your site will be built on Squarespace with ease of use in mind. I’ll provide hands-on training so you can confidently update content, add blog or portfolio posts, and make changes as needed. You’ll feel fully equipped to manage your site on your own. I’m here if you need additional support down the line.

Yes, I use AI as a tool, not as the designer. It supports the creative process by helping generate ideas, draft copy, and streamline technical tasks. Every design decision is guided by my experience, intuition, and collaboration with you. My work is human-first and always tailored to reflect your unique brand.