Loren DePalma / Visual Design

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Illuminate Me

There was one thing in the news that made me smile recently: the announcement of the Pantone colors for 2021! They are Ultimate Gray and Illuminating, which is a vibrant shade of yellow. The first is a reflection of our current reality, and the second is inspirational.

The reality is we are in a gray area. We don’t know what’s going to happen, and Ultimate Gray reflects this feeling. It’s a practical, neutral and dependable color. It’s not black or white, but the space in between. It’s our state of mind during the ongoing pandemic. It can represent cloudy skies, blankets, and our mood and emotions. It can also represent strength and endurance, qualities we need to get through these times. I find it quite appealing in its own right.

Then, we have Illuminating! A beautiful, vibrant yellow representative of brighter days ahead. It’s positive and uplifting, and suggests change and excitement. It’s the shining light of reinvention and reinvigoration. There is a need to feel hopeful right now, and Illuminating mirrors this.

The combination of these two colors is on point with the times. A stable, neutral gray alongside a vibrant, promising yellow. Two complementary colors that contrast yet work beautifully together. Our spirits need to feel that sunny days are ahead to uplift and inspire us. The Pantone colors for 2021 reflect this. Get ready!